Backed by 40+ Years of Neuroscience Research

Uncover The Scent That Defines Your Brand

75% of daily emotions are influenced by scent. How is your business making people feel?

Take the Free Quiz
0%
of daily emotions are influenced by what's in the air
0%
scent recall accuracy after 1 year — vs. 50% visual recall after 3 months
0%
average daily sales increase reported with strategic scent
0%
say a foul odor negatively impacts their perception of a business
Quiz

Your Brand Has a Signature Scent. Discover Yours.

Unlike typical fragrance quizzes, this one is grounded in neuroscience research on how scent influences emotion, memory, and behavior. We're not asking what you like, we're uncovering how you want your customers to feel.

Question 1 of 8

What best describes your business?

Question 2 of 8

How should customers feel when they walk in?

Question 3 of 8

When someone enters your space for the first time, what should they think?

Question 4 of 8

How would you describe your brand personality?

Question 5 of 8

How long do customers typically spend in your space?

Question 6 of 8

What's the biggest sensory challenge in your space right now?

Question 7 of 8

Which atmosphere best describes the space you want to create?

Question 8 of 8

What's your primary goal?

Profile Ready

Your Scent Profile is Ready

Enter your details below to unlock your personalized scent profile, recommended fragrance directions, and exclusive next steps.

Your information is secure and will never be shared. By submitting, you agree to receive your personalized results and relevant follow-up from Ambiance iQ.

What You'll Learn

Every business creates an impression the moment someone walks in. The question is whether that impression is intentional or accidental.

Personalized scent profile

Tailored to your business type, brand personality, and customer experience goals

Recommended fragrance directions

Science-backed scent and ingredient recommendations, guided by the emotional response you want to create

A clearer starting point

Move from uncertainty to an expert-informed next step

Take the Quiz
Modern sensory design space
In Good Company

Trusted Across Industries

From luxury hotels to multifamily communities, businesses use strategic scent to elevate their brand experience.

A few of the brands we've worked with
Four Seasons
Morgan Group
Golden Nugget
HSBC
Greystar
Puttshack
Davis Development
IV Nutrition
Luxury hotel lobby with golden chandelier

Hospitality & Hotels

Create a signature atmosphere that guests associate with your brand long after checkout.

Casino interior with dramatic lighting

Casino & Entertainment

Energize gaming floors and create memorable environments that keep guests engaged longer.

Modern luxury apartment building lobby

Multifamily & Real Estate

Transform common areas and lobbies into welcoming spaces that feel like home from the first visit.

Elegant retail boutique storefront

Retail

Increase dwell time and create a shopping atmosphere that aligns with your brand identity.

Upscale restaurant with chandelier lighting

Restaurants & Dining

Complement your culinary experience with ambient fragrance that enhances the atmosphere.

Modern spa and wellness lounge

Healthcare & Wellness

Reduce anxiety and create calming environments that support patient comfort and well-being.

"Even subconsciously processed ambient scents have an enduring positive impact on consumers' evaluations of service quality, experience, and value — an effect that persists for weeks after the scent is withdrawn."
— Willems, Brengman & Van Vaerenbergh, Journal of Service Research (2020)
Proven Outcomes
95%
Lifetime client retention.

For more than 15 years, 95% of our customers have stayed with Ambiance iQ — trusting us for sensory branding that performs over time, and customer support that is as meticulously delivered as the experience itself.

Why Ambiance iQ

The brands people remember do not just look good. They feel right.

Ambiance iQ brings sensory branding to life through scent, sound, and AV design. We help businesses shape the emotional experience of a space, turning everyday environments into places people notice, remember, and want to return to.

  • Signature Scent Curated and custom fragrance experiences designed around your brand, space, and desired emotional impression.
  • Brand Soundtrack A custom audio experience built around your guests, dayparts, pace, energy, and the feeling you want your space to create.
  • Integrated AV Design Speakers, TVs, displays, and audio systems that bring the full sensory experience to life.
Talk to Our Experts
0%

say a bad smell changes how they perceive your brand.

What Happens When You Leave Scent to Chance

93% of consumers say a foul or unfamiliar odor negatively changes their perception of a business — regardless of how well-designed the space is. But the bigger risk is quieter: a generic, forgettable environment that gives your brand no sensory signature at all.

Your competitors who invest in sensory branding aren't masking odors. They're building memory, preference, and loyalty at a subconscious level — the level where buying decisions are actually made.

The question isn't whether scent affects your business. It's whether you're choosing what it says about you.

What Happens When the Scent Changes

Across real venues and peer-reviewed research, calibrated ambient scent has been shown to lift spending, deepen memory, and reshape how guests feel about a space.

Every program is built on decades of olfactory research — translated into a fragrance program designed for your space.

Field Study · Journal of Retailing · Home Décor Store
+24%
Lift in customer spending

Researchers ran an 18-day field experiment in a real home décor store, comparing no scent against a simple orange scent. Shoppers in the simple-scent condition spent 56.83 CHF on average, compared with 45.96 CHF in the no-scent control. Conditions were held consistent for pricing, advertising, and product availability.

+24%
avg spend vs. no scent
+32%
avg spend vs. complex scent
402
purchasing customers measured
18 days
in a real retail store

The simple scent outperformed both no scent and the complex scent. The retailer kept advertising, pricing, and product availability consistent during the test.

Takeaway: Scent works best when it is clear, pleasant, and easy for guests to process — not when it is overly complex.

Herrmann, Zidansek, Sprott & Spangenberg — Journal of Retailing, Vol. 89, Issue 1 (2013). DOI: 10.1016/j.jretai.2012.08.002
Field Study · Journal of Consumer Psychology · Brand Recall
+188%
Lift in brand recall

Researchers tested how scent changes what people remember after seeing a brand. One week after exposure, a scented cue increased recalled brand attributes from 0.76 to 2.19 on average — nearly 3× the recall of the no-scent condition. Scent also strengthened visual memory, helping people remember not only how a brand smelled, but how it looked.

+188%
lift in brand recall
2.9×
more remembered attributes (0.76 → 2.19)
+18%
ease of imagining how the brand looked
1 wk
after initial exposure

In Study 2, all participants saw the same scented print ad with a floral image. One week later, researchers changed only the retrieval cue — scent, image, both, or neither — ruling out the idea that people simply paid more attention the first time. Scent improved recall, and when paired with imagery made the visual cue more powerful.

Takeaway: Scent doesn't just make a space feel better. It makes the brand experience more memorable — and can strengthen what guests remember visually.

Krishna, Lwin & Morrin — Journal of Consumer Psychology.
Client Survey · Impact Brands
92%
Rate Ambiance iQ “better than competitors”

An independent customer satisfaction survey of 100+ active Ambiance iQ clients, conducted by Impact Brands.

92%
rate “good value”
69
NPS (category avg ~10)
4.69/5
satisfaction score
Independent customer satisfaction survey, Impact Brands.

How a Scent Program Works

From fragrance selection to installation and ongoing support, we make scenting your space simple, intentional, and effortless to maintain.

Ambiance iQ team in a sensory strategy session with a client, evaluating scent samples on blotter strips alongside material and fabric swatches
01

Discovery & Fragrance Selection

We start with a consultation to understand your brand, space, and desired feeling. From there, we recommend fragrances from our library, or begin a custom scent with our master perfumer. You'll receive samples before moving forward.

Ambiance iQ technician calibrating a wall-mounted scent diffuser in a hotel lobby
02

Installation & Calibration

We match the right HVAC-integrated or direct-to-space system to your layout, square footage, and airflow. A trained Ambiance iQ technician installs the equipment, typically in a half-day, then calibrates it for balanced, consistent diffusion.

Upscale restaurant interior at golden hour, scent program operating quietly in the background
03

Ongoing Service & Support

Choose self-service to manage refills yourself, or full-service for cartridge replacements, monitoring, and seasonal refreshes handled by Ambiance iQ. Either way, our U.S.-based help desk is available seven days a week.

Frequently Asked Questions

Still have questions? Let's talk.

You receive a complete scent program built around your brand and space, including curated fragrance recommendations, professional diffusion hardware, fragrance supply, and service options. Depending on your needs, you can choose self-service or a fully serviced program with installation, calibration, and ongoing support handled by Ambiance iQ.

Scent programs are customized to your space, goals, and service needs, with options that can scale by location, square footage, and level of support. After a 30-minute consultation, we'll recommend the right setup and provide clear pricing.

Our fragrance library includes hundreds of professional-grade scents, carefully developed for commercial environments and brand experiences. We begin by narrowing the options around your brand, audience, space, and desired emotional impression, then provide a curated set of samples for you to evaluate before making a selection. For a more exclusive approach, Ambiance iQ can also create a fully custom fragrance with our master perfumer for an additional investment.

Yes. Our programs are designed to be subtle, controlled, and appropriate for commercial environments. We use cold-air diffusion with no heat, flame, or aerosol propellants, and each system is calibrated to keep the fragrance balanced and comfortable in the space. Each fragrance is IFRA-compliant, vegan, and non-GMO, with a focus on quality, responsible sourcing, and sustainable formulation. For more sensitive environments, we can adjust intensity, recommend lighter fragrance profiles, or create scent-free areas where needed.

Yes. You can choose self-service if your team wants to manage refills directly, or full-service if you prefer a hands-off program. With full-service, Ambiance iQ handles cartridge replacements, monitoring, and seasonal refreshes. Either way, our U.S.-based help desk is available 7 days a week.

Still have questions? Book a 30-minute call with our team and we'll walk you through everything.
Talk to Our Experts

Ready to Transform Your Business?

Whether you take the quiz or talk to our team, the right starting point is just a conversation away.

Take the Free Quiz Talk to Our Experts